An important question that most people who want to start a blog ask is whether it is feasible to start a Malayalam blog now and whether it will be a success in the future too.
If the questions are coming from Keralites (Malayali) it can say without any doubt that the culprits are none other than them. The reason for that can be understood from further reading.
Among the doubts, the most important one is related to the presence of Malayalam blogs in Google searches. Because when you search on Google about any topic, websites with Malayalam content do not come, but English. That is the reason for most people’s skepticism. This is because Malayalam does not have much role in the SEO field, even those who do not know how to handle English very well write in English.
When that happens, most people blame the language. We firmly believe that the problem with Malayalam is that our blog does not appear in Google or other search engines. But ultimately what everyone should understand is that it is not the problem of language but the problem of blogs or content in that language.
Let me explain in the simplest way the real issues faced by the Malayalam blog.
YouTube and Malayalam Content
There are many types of videos on YouTube now and all types of Malayalam videos are included in it. . It was not like that in the past. All kinds of videos were not available in Malayalam. In those days, even if you search for any topic on YouTube, you will not find any Malayalam content in the first ranking. Back then, if we searched for any topic, mostly English language videos would come up. That’s because search engines including YouTube are trying to bring the best videos to the top.
But now you understand that the situation has changed a lot. Now you can watch Malayalam videos in the first part of any topic. By understanding our search patterns and behavior, we are presented with videos that we are likely to like. Most of it may be Malayalam that we are looking at. Similarly, those who look at English can also become the English language.
What is being said is that there is no dearth of Malayalam videos to show this. It is only because of such quality Malayalam content that it can be shown like this.
What are the weaknesses of Malayalam Blogs?
Now, if you take a look at Malayalam blogs, you will see something else. How many authentic blogs are still there in Malayalam to come up in Google search? English language blogs are still the first to come up when searching for any topic on Google and can be considered very authoritative and fair.
Even taking the case of Wikipedia we can see that the information available in the Malayalam version is very limited. Only very few things have detailed descriptions. Even aside from Wikipedia, there are very few Malayalam blogs that can be considered authentic.
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Detailed English articles can be found when searching for any topic. That is because they see it as very important. But Malayalis see content marketing as an easy way to make money rather than blogging. As a part of it, they started writing some blogs that have no quality, as well as putting some unnecessary words in the name of SEO keyword research and then including AdSense in it.
The specialty of English Blogs over Malayalam Blog
But if you look at English blogs, you can see that they focus on writing. Most of them can be very detailed, authoritative, and complete articles. If it contains advertisements or other affiliate links (Affiliate links), it will never be embedded and integrated with the content. But it can be seen that there are very few such blogs in Malayalam.
That is why I said at the beginning itself that we are the culprits. The reason is that we don’t produce as many quality blogs as we can to get them on top of the search engines.
Every Malayali should see this as an opportunity. Because the opportunity to create so much content is right here. Of course, every Malayalam blogger should try to fill the gap where there is a dearth of Malayalam writing.
Apart from that, there is a misconception that Google doesn’t understand Malayalam and that’s why Google ignores Malayalam. But the reality is not like that.
Just by checking some of the rare Malayalam blogs that are coming up now in Google Search, you can understand how good they are in quality and how well each blog is published with proper study.
What are the opportunities for Malayalam Blogs?
So, the importance of blogs has not decreased at all in this new era. Still, when you search on Google to learn and understand any topic, you will find that everything that comes up is in some blog.
Then it can be said that it is too early to even start now because there is no such content in Malayalam. Like the Malayalam videos that are now available on YouTube, the blogs that are starting at least now are going to come up in Google search in the future.
Every year the use of artificial intelligence is increasing and machine learning is becoming more accurate. Therefore, search engines have all the capabilities to accurately understand any local language text and bring it up in search results when needed.
While saying this, one more thing needs to be added. That is, a blog post does not necessarily come to the top just because the language is Malayalam. So don’t think that you can create a new blog by translating blogs into English or any other language and become successful. Because Google works under such pressure. Only Original Content will get its benefits.
How does Quality determine?
The quality of the blog is evaluated depending on whether the language style is important, the topic is presented from which region and time, and whether there has been an accurate contribution from the person who made it.
Another concern is the credibility of the content. The question is whether people trust English rather than Malayalam blogs. But that perception is not correct, just because Malayalam contains less informative articles, it does not mean that bad articles in English do not come up in searches. Most Spam Blogs and Articles are in English.
Blogs that are written in Malayalam after taking time to learn it will definitely not be dismissed by anyone just by the name of the language. The first thing a Malayali wants is to get the subject they want in Malayalam. An example of this is that still the most sold newspapers and other periodicals in our country are in the Malayalam language.
Similarly, it is not appropriate to say that SEO and Malayalam do not go together. SEO stands for English campaigns are also often noticed. It teaches that anything that is not done in English will not come up in Google search as a result of SEO.
But as stated above, I have a contrary position. Not only that Malayalam will not affect SEO in any way, but there is also no doubt that there will be a revolution in local language online content in the coming days.
Conclusion
Don’t think that YouTube will always be ahead. When more people enter Malayalam blogging, this sector will become more competitive, then more quality blogs will be born, then when searching for topics, Google will see Malayalam content, so more people will benefit financially. Through this, the Malayalam blogging sector will be strengthened.
Therefore, you should not waste the opportunity to prove with experience whether the question of whether it is good to start a Malayalam blog or not is relevant.
